May 7, 2019
App development has revolutionized the world of business and technology.
From small companies to multinational corporations, a majority of businesses are turning towards app development to capitalize on the increasing number of smartphone users and capture the maximum market share.
Applications have, thus, become a major outlet for companies to offer their products and services to the customers and multiply their reach.
However, developing an app for specifically iOS or Android leads to the loss of users on the left out platform. Therefore, to grow the market share companies need to focus on cross-platform app development which will give them access to a wider market and maximize their ROI.
Companies today believe that an application with a rich user interface that works on different platforms is the key to gaining a competitive edge. Industries ranging from software to healthcare understand what a good quality app can bring to its business.
Cross-platform applications are those apps that are compatible and work across multiple operating systems.
The two major operating systems include Android and iOS, the market for which faces heavy competition with each other. Thus, the only solution to capture a major market share is to develop an app that works on both platforms.
Some of the major benefits of cross-platform apps include –
Developing a cross-platform app comes with a plethora of benefits. The uniform design of the apps is also a primary reason which attracts the attention of companies to develop cross-platform apps for their business.
But there are still a few challenges that cross-platform application development has to face. This challenges do not outweigh its benefits but certainly act as bottlenecks in the development process.
2. 3. Performance hiccups: Cross-platform apps sometimes face performance glitches which largely diminish the user experience. They face a major challenge of integrating with the platform and there’s not enough communication between the native and non-native components of the operating system. This is the primary reason for poor performance as the app starts to lag and worsens the whole experience.
4. Different User Interface:Whatever benefits cross-platform apps offer, they can never compete with the richness of the user-interface that native app development offers. The app can be quickly made and market, but for seamless performance, it still struggles against native development.
With the smartphone users multiplying exponentially, companies are shifting their focus on building apps that can serve the customer on every device.
Gathering a huge audience base becomes possible with cross-platform applications. It is a cost-effective solution for reaching the target audience in the least amount of time and market a consistent application across all users.
As the world of software technology advances, it will be possible to build corporate grade cross-platform apps which will augment the organization’s capabilities and provide a rich user experience.
TechJini is a leading cross-platform application development company that enables you to harness the potential of the different platforms by building an app that delivers consistent results.
Get in touch with us and maximize your ROI with a customized cross-platform app.