November 28, 2018
There has been a surge of mobile apps in the last few years and they appear to be revamping several aspects of our personal and professional lives. From messaging apps to the apps for booking cabs, shopping, or ordering food, apps are making lives easier every day and are generating huge revenues in doing so. According to Statista, mobile apps are estimated to generate approximately USD 188.9 billion in 2020.
2018 has been a happening year for the mobile apps market. Based on the latest developments and ongoing trends, what is it that we can look forward to witnessing in 2019?
In this blog, you will learn about:
IoT has been a rage in recent years and is growing further rapidly. Businesses across the world have started to leverage the power of interconnected devices. The latest developments in the IoT space have enabled us to control a variety of devices using our smartphones. Smart devices connected through sensors and software within a network continuously exchange data and serve a wide range of purposes.
The application of IoT in mobile app development is going to be a significant disruption in the coming year. It will make way for more sophisticated mobile apps which will expedite operations, reduce expenses and enhance cybersecurity. Among industries, healthcare will be one of the most enthusiastic adopters of IoT for mobile apps.
AR and VR are futuristic technologies that deliver a more realistic experience to the users. The use of AR/VR is quite common in the gaming space. And marketers, in particular, have been using this technology to promote their campaigns and target their customers in a more effective manner through mobile apps.
In the year to come, more businesses will be seen including AR/VR technology to engage with their customers better and expedite the buying process. Especially as the focus on social media campaigns increases, mobile apps will be developed with elements of augmented and virtual realities so that they’re more interactive. For now, Instagram and Snapchat are the forerunners in that area with their integrated AR filters.
Chatbots have proven to design a more effective self-service framework which provides the users or customer with personalized responses to their queries in real-time. Initially, bots were largely used in messaging apps like Facebook, Slack, Skype etc. However, advancements in AI have made it easy for organizations to integrate chatbots into their native mobile apps.
Chatbots can significantly improve the functionality of mobile apps and they have proven this in the last few years. Their conversational interface increases user engagement and drives app adoption across the organization. One of the biggest advantages of chatbot application in mobile apps is that with each user interaction, the app will only become more accurate in delivering results.
This and many other advantages the chatbots can bring to mobile apps will be a catalyst for chatbot application in mobile app development in 2019.
AI has been and will continue to be a dominant technology trend for quite some time to come. Even after having been there for quite some time, AI still has several aspects to be explored so that businesses can realize its numerous benefits.
Recently, the AI implementation has started to couple with machine learning applications. It has shown highly impressive results in analyzing massive amounts of organizational data and equipping the management with valuable actionable insights.
AI and machine learning can help in developing smarter mobile apps that can find the reasoning behind information and deliver a more personalized experience to the users, thus increasing user adoption. We can look forward to seeing AI and machine learning redefining the mobile app development process in the year to follow.
User convenience is a key determining factor in the success of a mobile app. Instant apps do just that. After Google first introduced them in 2016, they started to become more popular over time.
In basic terms, instant apps are native mobile apps that you don’t require to download and install on your phone. They are smaller in size when compared to regular apps and provide the basic functionalities of a website. So, they deliver a great user experience while still not consuming your phone’s memory.
Not only are instant apps easy to use but they’re also easy to share with friends. A few examples of such apps include New York Times Crossword, Red Bull TV and Skyscanner. 2019 will witness more instant apps emerging.
It’s not long from now when wearable will become a must-have accessory. Over the last few years, there has been a considerable rise in sales of wearable devices. More people are focusing on personal health management, and wearables help them track their progress by updating them on vitals as calories burnt, heart rate, blood pressure etc. These devices also help them follow a healthy lifestyle with sleep pattern information and water intake reminder.
In addition to becoming a health necessity for many, they have also become a style statement. There is a growing awareness among people pertaining to lifestyle and personal health. Since these devices require an app to function, there will be a significant rise in the number of healthcare apps in 2019, especially as wearable technology becomes more cost-effective and affordable.
Gradually, the way consumers are shopping and making payments is changing. Earlier, the mode of payment switched from cash to cards and not the trend is moving towards mobile payments like Paytm and Google Pay. According to ResearchAndMarkets, the mobile wallet market in India alone is expected to be USD 7 billion by 2023.
These apps help your smartphones assume yet another important role. Considering the ongoing progress in the adoption of mobile commerce and consumer preference for m-wallets, there will be more mobile payment apps seen joining the bandwagon in the next year. Apple Pay is expected to be one of them.
Blockchain is one of the biggest technological disruptions. It has brought forth an unprecedented level of security and transparency in all types of digital transactions. Once majorly known by Bitcoin, blockchain got soon adopted in the financial services industry and supply chain applications. Not only does this decentralized ledger keep a record of every transaction, but it also makes the records free of breaches.
Businesses across industries like retail, financial services, and healthcare, in particular, are looking forward to leveraging blockchain in building their mobile apps. It is surely going to be one of the top trends to watch in 2019.
Mobile apps are addressing some long-prevailing concerns and have been helpful to better several aspects of our lives. The above trends are the evidence for how much traction is being generated in the area of mobile app development. These developments show promise in solving some grave challenges and enabling efficiency in workflows. It’ll be exciting to see how these trends unfold to impact everyday mobile apps.
TechJini is a leading mobile app development company with a focus on leveraging latest technologies to help enterprises transform digitally and meet customer expectations. If you have more questions on mobile app development or need to learn more about these trends, please feel free to contact us today.