Leveraging AR and VR to Optimize Business Value with Digital Transformation

Keshav Jeet

Organizations are moving towards digitalization as their customers become more connected than ever. Technology sits at the core of every organization regardless of the industry it operates in. Digital platforms are changing how businesses communicate with their audience and deliver services.

The Internet of Things (IoT) has transformed organizations into digital enterprises, enabling them to explore their technological potential and take advantage of the tremendous opportunities for serving their clients.

Enterprises have already installed Augmented Reality (AR) and Virtual Reality (VR) in their organizational system for efficiently collaborating with different partners and maximize their business potential for building a better future.

AR and VR have been utilized as digital transformation services for a long time. But until recently, they worked as independent resources for supporting business processes. As technology becomes the focal point of every organization, AR and VR must be integrated with enterprise level solutions for maximizing an organization’s capabilities.

For example, while AR was used as an effective tool for conferences, it can be integrated with AI and data analytics to provide a better view of the members in a conference without intervening every time some new information is required. The information can be privately delivered to every member of the conference on their AR devices.

AR and VR, thus, provide an immersive experience to the user along with insights using real-time data. It enables them to perform daily business activities quickly and efficiently. The overall result of leveraging these technologies will be better user experience and a focus on innovation that will revolutionize the way companies connect, communicate, and collaborate with their clients.

AR and VR in enterprise applications for a digital workforce

Augmented reality creates a world similar to the real one and provides information that is encrusted digitally. AR tools observe the environment and create a digital space that enables the user to quickly switch between information. They sense what information the user is looking for and deliver only that for the operations. Optical-see-through technology and video-see-through technology are two primary methods through which users can connect to AR.

On the other hand, virtual reality serves as an immersive experience emulator by creating a virtual world for the user to operate in. The user needs to wear a VR device which is mounted over the head and the eyes. The device has an inbuilt tracking and movement sensors that create synergy between the user’s motion and the virtual world.

While both AR and VR are effective independent digital transformation services, they are often integrated to provide a better experience to the user.

AR serves as a productive tool in fields, plants, or the shop floor where the user needs to analyze the environment and get a real-world view of the surroundings for efficient interaction.

VR creates an immersive environment for the user which stimulates a learning experience which is essential in training, product design, process emulation, etc. Their use cases are not limited to particular activities as they have industry-wide applications for delivering better results.

Use cases of AR and VR

  • ◙ AR is a great tool for maximizing the efficiency of assembly operations. It can deliver step-by-step instructions to assembly operators for assembling the products. But instead of manual instructions, AR is integrated digitally with the physical models to deliver outcomes on connected devices. It enables operators to monitor the progress of the work, evaluate operations, receive feedback, and integrate an automated quality control system. It helps in delivering fast turnaround for the products, mitigates errors, and leads to infrequent quality escapes.
  • ◙ AR provides comprehensive workflow guidance to maintenance and service technicians. For maintaining one asset, a plethora of complex operations need to be initiated and a variety of components have to be operated upon. Instead of investing heavily in manual resources, AR enables companies to provide their technicians with detailed information on the asset through digital means. It offers maintenance team and technicians with asset evaluation, information on the workflow, and digital assistance from remote experts of the assets. These technicians can make informed decisions based on real-time data that is accumulated through IoT.
  • ◙ Virtual Reality (VR) isn’t a tool that can be utilized in the field but its applications vary to a wide range of industries. Operators, technicians, and personnel that work in the field need proper training and VR comes in handy in this aspect. It creates an efficient training environment that stimulates real-world challenges for the workers. They can explore a broad category of scenarios that equip them with the right information and tools for facing safety challenges, uncertain environment problems, and prepare them for the off-line work environment. A major advantage of VR is that it can create virtually infinite training scenarios without distorting the efficacy of real-world operations. Process and manufacturing industries are rigorously utilizing VR to train their workers for operating advanced equipment and initiating complex operations. Workers not familiar with new-age technology and VR can equip them with the right information and tools for maximizing their potential by mastering the appropriate skills in a real-world and challenging environment.

While both AR and VR emerge as world-class digital transformation services, their integration with enterprise solutions is still at an initial stage. They have served effectively for specific applications but the organizations now seek technology that can cover all facets of their operations.

The future of AR and VR

AR and VR need to become a part of the larger enterprise solution, empowering the entire organization. They must be integrated with the product life cycle, operational systems, and service management frameworks for functioning in harmony with all the other departments.

In the future, AR and VR are likely to serve as tailor-made solutions for the entire organization which will be integrated into the infrastructure to multiply the organization’s digital capabilities.

AR and VR hold tremendous opportunities for business augmentation if they can be utilized properly. They are reliable, safe, scalable, and user-friendly technology that can build the businesses of the future.

As organizations move towards transforming into digitally enterprises, AR and VR will serve as catalysts in magnifying their capabilities for serving a connected world. They will enhance the overall business performance and open the doors for a new world of technological innovation in the organization.

TechJini serves as your partner in the digital transformation of your organizations by delivering innovative solutions that multiply your business capabilities. Get in touch with us today and start your journey of building a digitally connected enterprise.


about the author

Keshav Jeet

Keshav is the most creative and innovative thinker who is never isolated with the bandwidth. He always strives to bring out the potential of technology to deliver a remarkable impact. Started as a programmer he gradually gained expertise in Developing, Designing and Architecting solutions for startups and enterprise. He has varied experience from healthcare, public procurement, ERP and mobility. He helps clients ideate, innovates and uses cutting-edge technologies to solve real-world problems. He brings technological leadership, by evaluating and implementing solutions on next-generation technologies.