July 17, 2019
The world is going digital. Every day, new innovations are born that aim to transform the world of business and technology. The digital era is near and everyone is trying to capitalize on the opportunities offered by it.
However, several organizations are still behind in the race of digital transformation. While improving on existing traditional methods of operations is necessary, they cannot ignore the importance of digitization to stay ahead in the competition.
In recent years, digital players have multiplied two-fold. From online shopping portals to digital healthcare solutions, every industry has felt the impact of this transformation. It is, therefore, essential for you to consider the digitization of your organization for reaching a global market.
However, it is a challenging task to adapt to the digital-centric approach to operation. Some succeed, some never start, and some continue to fail despite efforts. Before embarking on your digital transformation journey, you must consider the following points to augment your enterprise’s capabilities when it joins the digital revolution:
◙ Digital Enterprise Vision
Transforming your enterprise into a digitally centric organization starts with defining a clear vision for where you want to go. Even though the world of digital technology is rapidly evolving and so will the vision, there needs to be a clear starting point as to where the digital transformation will take your enterprise
◙ Top Leadership Support
One of the essentials is to ensure that the digital vision is supported and led by the top management and executives. Employees need to be assured that the digital journey is assisted by their leaders to better align themselves with their goals. When the leadership is digitally fluent, employees are confident that the results of this digitization will positively affect the enterprise. Leaders at the top must support the ideas of digital transformation and set an example by inviting innovative approaches to its execution.
◙ Clarify Digital Transformation
Sometimes, digital upgrades can be confused with digital transformation. Make sure that everybody knows the difference. Digital transformation is integrating newer technology to maximize efficiency through digital methods while digital upgrades are just using technology to increase the effectiveness of existing operations. Digital transformation involves changing the way your enterprise operates and modifying every activity according to that.
◙ Consider Agile
Digital enterprises are highly iterative in nature which is the basis of agile methodology. This is because technology changes rapidly and to keep up with it, the enterprise also needs to. For example, if you offer digital healthcare solutions, you continuously work upon your patients’ feedback in iterative approaches to understand how you can better treat them. A patient’s feedback in real-time is crucial if the healthcare organization is committed to adopting digital transformation.
◙ Customer Analytics
Deriving insights from customer analytics offers your enterprise the chance to align its goals with customer’s requirements. Through technology, enterprises can determine sales figures, loyalty behavior referrals, etc. This will enable them to make a strategy based on what the customer’s real needs are. They can derive insights to find the gaps in service delivery to the customers and improve upon that.
◙ Risk-taking Capabilities
While digitizing your enterprise, a basic requirement is to take calculated risks and courageous action. In general, digital enterprises are more mature and inclined toward risk-taking behavior. Fear of risk is a major disadvantage because digital transformation involves actions that are out of the conventional methodologies. Risks include employee adoption, infrastructure costs, long-term planning, etc. but everything becomes worth it with the results of digital technology.
◙ Experiment with Digitisation
Your enterprise needs to be ready to experiment with digital technology. The same approach to operations don’t work every day in the world of digitisation. Successful digital enterprises continuously measure the results of their efforts and then improve upon the gaps by implementing newer methods. Your enterprise must learn how to find the best ideas that work from a pool of ideas that may include those which promise failure. But innovation comes with experimentation and you need to have a flexible mindset for constantly experimenting with new digital technology.
◙ Examine APIs
Today, maximum digital business models work upon crowdsourcing, extended partner model, and open innovation. If you want your enterprise to reap the maximum benefits from digitisation, allow other businesses to build their models on your platform. Amazon, Salesforce, Facebook are some classic examples of digital business enterprises that utilize publicly available APIs and build a partner ecosystem for digital enterprises. It adds value to the enterprise and delivers the best results to the clients whose business model is based upon your enterprise.
◙ Organizational Digital Strategy
What’s most important is to make a digital strategy that doesn’t focus on individual technologies but takes into consideration the entire organizational ecosystem. Your digital enterprise must have strategies that not only increase the operational efficiency but also help in transforming the business. By defining the vision initially, you must clarify the objectives at each stage to understand how digitisation will improve the entire organization.
◙ Reinvent Business Models
The digital world demands that you keep on reinventing your business model. Cost structures vary with each new technological revolution and your enterprise must be ready to cope up with that. While Netflix offered full access for $20, it has changed its business model since then. The advent of other streaming services has forced Netflix to reinvent the model, adapt to it, and still maintain its leadership. If your enterprise wants to evolve into a giant leader, it has to be ready to create a business model that fulfills the customer’s needs and grows your revenue.
Digital transformation is nothing if you can’t measure where you stand in your journey. Once you consider all the above points, you must determine KPIs that will showcase your progress. You must measure the profitability of the digital model of your business and the impact it leaves on your overall operational efficiency.
To become a leader in your industry digitization is, therefore, a necessity and must be implemented as soon as possible. TechJini is a leading IT solutions company that enables you to augment your business capabilities through digital transformation. Contact us today and kickstart your journey to digital transformation.