October 21, 2016
People’s buying habits have drastically evolved over the years.
Glittery banner ads that would force your product down the visitor’s throat may have worked in the past. Visitors would either grudgingly click on an ad, or as was the case more often, they would click on it unwittingly.
A major drawback that traditional ads had was that they were not sufficiently engaging. When display advertising made its foray into the world of marketing, many marketers struggled with deriving results from it, despite the magnitude of ad spend. Most of them knew only one way of doing display advertising and that was to bombard innocent website visitors with aggravating ads. These ads would often lack both context and value. It wasn’t long before display ads were viewed with great distrust, and website visitors installed various tools to prevent ads from showing.
The world held onto this notion for a while. Marketers started to shy away from asking management to shell out money for intrusive banner ads because they were being ignored by their audience anyway.
Fast forward to 2016, we see a new trend in digital advertising.
Customers of this age expect intuitive and entertaining advertisements. It is not too much of a stretch to say that customers now only respond to ads that don’t even seem like one! As a result, the field of marketing is constantly evolving.
Marketers are constantly bombarded by new trends, technologies, and strategies. These new concepts make lofty promises:
-Help companies stand out from the crowd and really impact the consumer
-Help marketers do their job better and drive meaningful results, in terms of growing the brand and creating enough whir around the company and its products
-And finally, help achieve the ultimate goal of driving more sales
One such technology that is creating major buzz in the marketing world is Immersive 360 and its partner, Virtual Reality (VR).
Although it has become a hot trend over the last few years, VR has been around for a long time now. With some of the biggest companies in the world harnessing the potential of VR by pumping billions of dollars into it, this intriguing technology has been brought to the spotlight like never before.
360 videos offer an exquisite amalgam of technology and entertainment that appeal to the psyche of the consumer. While we can’t deny that spammy ads still abound, we are happy to note that businesses now have the opportunity and the right technology to help them make their brand stand out. We guarantee you that 360 videos are going to cause a revolution in the near future and that’s why we want you in on the crazy ride.
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