Intelligent Enterprises Choose Mobile-first Digital Transformation Strategy

Robby Gupta

When you start looking for the exact definition of digital transformation, you will land on a plethora of articles and quotes describing what it is and how it is changing the technological culture in the world.

To put in simple terms, digital transformation is a radical shift that has brought the technological world literally at our fingertips, transforming businesses processes, providing unique customer experiences, and giving an impetus to the efficiency quadrant. It focuses on reconsidering fundamental business processes across the enterprise.

As we delve into the topic of mobile-first digital transformation, it is very important for us to understand its strategic role in the foreground of digitization and all the components required for it to gain a foothold in an enterprise.

What does mobile-first mean?

A couple of years ago, companies were emphasizing to create unique user experience via websites. The focus was on how well they appeared on desktops, laptops.

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However, as there has been a surge of mobile usage in the past few years, the think tanks had to build/create something versatile, portable, and easily accessible.

The term was first introduced by Luke Wroblewski in his book Mobile First in 2009. The author spoke about the disadvantages of transition from desktop to mobile web design and how teams and organizations, considering unique features in mobile web, should familiarize design strategies, such as actions, input methods, and layouts.

The term “mobile” can apply to mobile web as well as mobile applications, with both aspects being equally vital for any modern business.

It has been found that 90 percent of millennials are seldom away from their cell phones and out of the seven billion people on this planet, six billion of them have mobile phones.

Businesses can now function solely on mobile devices with latest technologies resulting in cohesion between connection and collaboration. A whopping 62 percent of smartphone users have bought things online using their mobiles in the last six months. These stats underline that mobile matters.

To be mobile-first, businesses must commence their digital transformation focused on creating a user experience that is just as effective on mobile devices.

Perks of being mobile-first

This is perhaps the principal factor for such a technological evolution. Desktops are immobile and users cannot be expected to shift the location of these devices as and when required.

Mobiles, tablets, on the other hand, can be moved around. The user can get so much done on the go. A business which dwells on the strategy of providing the best UX on these devices virtually anywhere in the world is in for the long haul.

2. Frontrunner:
Most millennials do not leave the house without their cell phones and/or tablets. When the world fits on your palm, you wouldn’t want to look for information or do your business elsewhere or use any other method.

Convenience is the key word here. Traditional forms of conducting business are turning out to be a thing of the past and archaic platforms are becoming non-competitive. If a user craves for a unique experience, an enterprise must be equipped to provide so.

3. Quick communication:
We live in a fast-paced world, and no one seems to have the time to pick up the phone and explain the issue on a hotline anymore.

In such scenarios, a chatbot on your mobile device can come to the rescue. Video calling, conferencing is a viable option now while you are multitasking. The factor of mobility creates easier and quicker communication for all users.

4. Building relationship:
The people are key in any business. So, when your business speaks and understands the same language as your consumers, you have a win-win situation.

Easy access to social media via mobile devices can provide a great platform to build relationships with the users and can showcase your products well.

5. Accelerating enterprise mobility and employee efficiency:
While external innovation is taking place with the presence of various apps, organizations also have to look into improving workforce productivity. The right mobile strategy enables the company to adopt digital transformation as a multi-dimensional tool for their employees.

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For the mobile workforce, organizations could look at improving partnership and productivity through mobile workstations, real-time access to customer and product information, and harness innovation within the organization.

How it all adds up

It is important that businesses focus on mobile-first digital transformation strategy to keep in touch with the employees as well as the clients.

An inclusive approach helps more than just mobile work and engagement. It enables the elimination of silos in security, management, operations, and engagement.

However, we see that despite the increasing number of consumers and employees who use a mobile application to research, shop and a whole lot, being mobile-first is still overlooked.

It’s vital that mobile-first digital transformation is kept at the front, especially with the popularity of IoT that has quickly amplified the number of connected devices like wearables and has opened new horizons for mobile apps development.

Organizations can observe rapid benefits such as faster, better decisions that improve team performance and drive higher customer satisfaction with data and analytics accessible to all employees.

Mobile technologies have initiated the transformation of digital from PC-centric to mobile-first. For example, cloud-based services empower mobile strategy.

Though mobile devices have limited computation storage, the power of the cloud makes up for any inadequacies of mobile technologies. To truly change the business process using a mobile strategy, it is that there is an integration between the Operating System’s native capabilities with the company’s current services. This can be done by writing apps that leverage native OS and vendor-provided features like calendars, cameras and phone directories.

Apps and cloud services also need to know the users’ location data – so that a specific notification can be sent to them at the right moment. For example, if they are visiting a particular shopping arcade, the app can deliver a notification about the various stores offering discounts and a list of items on sale.

To create a mobile-first transformation trend, companies need to begin with the following initiatives:

  1. 1. Developing customer-centric apps for unique UX and enhancing brand placement in the market
  2. 2. Creating internal mobile apps for employees to access, resulting in increased productivity and efficiency
  3. 3. Follow the latest trends for the developers to use highly customizable platforms aiding the mobile development technology

Adopting a mobile-first design strategy will allow you to think about what is required for optimum and recurring growth. Attention will the users, employees, customers who will use the app to avail the maximum benefit if the strategy is applied correctly.

A lot of IT companies do not approach endpoint platforms such as mobile devices in an inclusive way. Most of the companies still treat them as individual impermeable sections developed and maintained separately, which results in inconsistencies and inefficiencies.

It is extremely important that organizations develop holistic mobile-first digital transformation methodologies that provide seamless customer and employee experiences that drive efficiency and productivity. Please feel free to reach out to one of our experts if you have any questions.

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about the author

Robby Gupta

Robby Gupta is the head of US operations for TechJini, Inc. He has had varied experiences working in New York, Cupertino, and Bangalore with packaged & amp; custom web and mobile app development for an assortment of industries. His current focus is Immersive Technologies, IoT, AI bots and their applications in the digital enterprise.