The Importance of Healthcare Apps Within Healthcare

Robby Gupta

We are currently living in a world where mobile usage is growing exponentially. Unlike the other forms of communication, mobile technology is ubiquitous. It offers solutions that is tailored to us – the 21st century user. Technology has empowered us greatly, we seek information anywhere and anytime.

mHealth apps have flooded the marketplace with fervor. They help monitor, diagnose, and in some ways, aid in the treatment of certain health conditions.

Thanks to sophistication in mobile technology, healthcare apps offer remarkable opportunities to improve our health, safety and in some sense preparedness to common illnesses. Due to their affordability, availability and the portability of smart devices, health apps have notable opportunities.

mHealth apps have three unique characteristics:

1. Simple: Most apps are easy to use. You can get your desired result in a few steps or clicks.

2. Context: Apps offer services that are relevant to the user’s circumstances and location.

3. Immediacy: mHealth apps provide content instantly to its users. Apps are favored as they are easy to access.

Thanks to these characteristics, mHealth apps are preferred over a consultation or visit to a doctor.

mHealth ebook

Customer’s Perspective

In the current age, mobile app users are spoilt for choice. The only way to stay relevant is to develop apps that are interesting and offer users an experience worth sharing. Users, in general, are accustomed to excellent customer experiences across apps and platforms. Efficient engagement is imperative for a positive foundation. Users prefer app providers who use digital media for communication over other stagnant adapters.

[bctt tweet=”MEDICAL VIDEO CONSULTATION TO INCREASE TO 155M BY 2020″ username=”techjini”]

mHealth apps bridge the gap between doctors and patients. In this age of advanced technology, challenges regarding the arduousness of getting appointments is removed. The following statistic represents this convenience:

[bctt tweet=” 52% of smartphone users gather health-related information on their phones.” username=”techjini”]

mHealth apps deliver quality care with improved patient interaction and efficient workflows. These are done with minimal complexity and cost to achieve desired goals. The ubiquitousness of smartphones is driving the demand for mHealth apps.

Here are a few customer-oriented features that you as a mHealth app developer should consider:

  • Care: mHealth apps provide users optimal care, at any given point of time. The purpose of such apps is to bring advanced mobile patient care tools to the user while enhancing treatment quality.


  • Proactive: Users would be better prepared if your mHealth app lets them know if the flu is going around in their city. Additionally, apps allow for continuous patient monitoring making it easier to respond to initial stages of any chronic disorders. mHealth apps help track health records of patients and in updating care plans.


  • Multifaceted: mHealth apps are multifaceted to say the least. They store patient data and rely the information effortlessly to doctors. They simplify the ambiguous functioning of traditional visits to a doctor, where considerable time is wasted trying to gather data from earlier visits.


  • Scheduling: In line with the above-mentioned feature, scheduling an appointment via traditional methods is cumbersome. Apps let users schedule appointments depending on their convenience. Doctors can prioritize their schedule based on these appointments. Extra time can be allotted for individuals with chronic or serious ailments.


  • Brand Awareness: mHealth apps are the best way to increase your brand awareness. They help in maximizing customers. You could use push notifications to entice your customer base even further.

Google Certified Agency

about the author

Robby Gupta

Robby Gupta is the head of US operations for TechJini, Inc. He has had varied experiences working in New York, Cupertino, and Bangalore with packaged & amp; custom web and mobile app development for an assortment of industries. His current focus is Immersive Technologies, IoT, AI bots and their applications in the digital enterprise.

  1. Andrea Maria

    February 23, 2018

    Great article. Main aim of healthcare sector is keeping the patient’s health and their information safely. Using app without proper standards can lead to unsafe practices.