December 28, 2018
The undeniable power of mobility has been redefining how businesses are run. It’s transforming various aspects of workplace and operations. Mobile apps are imperative to this much need mobility for a digital transformation.
People are increasingly depending on these apps for a variety of tasks everyday. The apps also prove immensely helpful to deliver a strong self-service experience to customers as well as employees. Additionally, mobile apps are gradually strengthening brand recognition, providing a competitive advantage and most importantly–improving customer engagement.
As the number of mobile users registers a year-on-year growth of 4%, reaching 5.15 billion in 2018, Statista predicts mobile app revenue to be around USD 188.9 billion in 2020. Clearly, looking at the ongoing trend, this figure doesn’t come as a surprise.
If you’re considering to build an app for your business, one of the first few questions you may come across is– Should you go for a native mobile app or a hybrid one? Of course, this is an important question and the option you choose will play a key role in determining the success of mobile marketing strategy of your business. However, before we dig deeper into this, let’s look at what exactly these apps and their characteristics are.
A native app basically is what someone would imagine a mobile app to be, in basic terms. It’s the most commonly used app. Most of the apps you find on your smartphone are native mobile apps. They leverage the inbuilt capabilities of your smartphone such as camera, maps and address book to deliver a focused user experience.
The reason why they’re called native apps is that each of such app is built for a specific platform like Android, iOS, Windows etc. Since each platform has its unique set of tools and traits, native apps are written in the language which is compatible with the platform. For example, an app developer would use Java to build a native Android app and Objective-C or Swift for an iOS app. Also, they’re installed on the device through a dedicated app store of the platform.
When to go for native apps
In the most fundamental terms, hybrid apps are web apps which are packaged and presented as native apps. Like native apps, they can also be downloaded from the app store and installed on a mobile device. The appearance and functioning of a hybrid app are not much different from a native one. In a manner similar to their native counterparts, hybrid apps can also use the camera, storage, GPS etc. of the mobile device. However, there is a significant difference between the two.
A hybrid app is built using a single source code and is designed to work across different platforms. This also means their development cost is much lower than that of a native app.
When to use hybrid apps
There is no definite answer to this. It entirely depends on your business preference and goals. Both hybrid and native mobile apps have their unique set of advantages and limitations. While not every limitation may be a concern for you, not all advantages are fit for your strategic needs either.
In order to make the most out of your app, you need to carefully measure the benefits each one offers and evaluate them against your objectives. If you’ve decided to go for a mobile app for your business, here are a few critical questions you must ask yourself.
Once you have the answers to these questions, you can get a clear picture of what kind of app development your business requires.
And if you still have any confusion remaining with respect to this, or you want to know more about mobile app development, you can always contact the team of experts at TechJini with your query in detail. We’re one of the leading mobile app development companies in India and have delivered more than 450 mobile solutions to our clients in various industries.