May 28, 2018
People today have a vast virtual universe accessible on a small mobile device. With over five billion users, which is more than a third of the global population, you can’t ignore the power of mobility. In fact, you can’t afford to ignore it if you are running a business with a big vision. That is why businesses are increasingly moving toward mobile apps to provide their customers a richer and more helpful experience. Last decade has observed a sudden significant surge in mobile app development and more and more businesses around the world started to hire dedicated developers of mobile apps. The pace of dedicated mobile app embracement can be is evident by a report from an app analytics firm App Annie that the global app economy is expected to reach $6.3 trillion by 2021, up from $1.3 trillion in 2016. The report also estimated that the mobile app user base will see a 100% growth at reach approximately 6.3 billion by 2021. Isn’t that fascinating?
But does your business require a dedicated mobile app?
Well, the answer is – yes!
Mobile apps attract a considerable amount of time from a significant number of smartphone users every day. With that big a customer or prospective customer base, mobile apps can offer a wide range of benefits to your business. Firstly, an app strengthens your digital presence. It becomes the signature of your brand and increases its recognition and awareness among people.
You can create a direct marketing channel through a mobile app and make a difference in the way you have been communicating with your customers. An app may be a more dynamic, augmented and personalized version of your website, with an easier navigation, of course. An enhanced user experience and better engagement in an innovative manner may lead to a greater customer loyalty.
A mobile app makes a perfect tool for your business, irrespective of its size and nature, which multiplies its reach, exposure, visibility and lead conversion. It also gives you an easier access to your inventory and gives your customer your location, wherever they are. They have your contact information available on their mobile phone with a single touch.
Another big advantage of mobile apps is that your customers, both existing and prospective, get notifications of important events, events, news alerts through push notifications. What adds further weight to it is that studies suggest that the read rate of push notifications is 97% as compared to that of regular promotional email messages which stand at a meager 5%.
India is registering a rapid growth in the mobile app development market. With increasing number of smartphone users and better network connectivity, this growth is only going to multiply. Below are a few major reasons of why foreign companies should consider opting for India when it comes to mobile app development.
Let’s just not deny this. The cost factor is paramount and it impacts any investment decision including outsourcing. And India offers an attractive cost advantage. There is a rising number of mobile app development companies which provide a comprehensive solution for your entire app development needs at a far less cost than that in the US and UK. If we go by various reports, you save up to 60-70% of your cost if you decide to outsource in India. In India, you have the mobile app development services of the highest quality at the most economical prices. You can hire dedicated mobile app developers of superlative talent at relatively lower wages.
Government’s incentives and investments, especially in IT outsourcing, have upgraded the infrastructure in India. It allows a 100% FDI and encourages IT infrastructure development in the major cities which is a further encouragement to outsourcing in the country. The need to appoint a talented workforce has turned the county in an attractive destination to set up outsourcing destination. With an annual monetary push from the government facilitates an interesting introduction to the use of the latest technology and tools.
User experience plays a key role when it comes to mobile apps. A user-friendly app with an easy navigation and enhanced experience will surely raise the satisfaction index of your customer. This, obviously, will have a direct impact on your revenues.
India offers an abundance of talented and experienced UX developers who are well-versed with user behavior and preference pertaining to mobile platforms and they can design an app according to the intended business objectives. So whether you are looking to hire a dedicated Android developer or wondering about someone who excels in iOS or Windows, you can always rely on Indian app developers to get a suitable mobile app done which has the precise UX framework.
India has an abundance of highly skilled professionals in mobile technologies who are experts fundamental mobile app development tools such as html5, Java, etc. The experienced professionals can work seamlessly for you to develop a mobile app suited for different platforms like Android, iOS, Windows, etc.
This is in line with the previous bullet. With the rapid movement and growing demand in mobile app development space, the number of developers in India has been on the rise too. Today, foreign companies can avail a great flexibility to choose a reliable and talented outsourcing partner and hire dedicated developers in India based on the type of work, price, and credentials of the partner.
Like other business association, a successful outsourcing also requires a strong relationship between both the parties which goes beyond the delivery of the app to post-launch maintenance services. As a foreign company, you can always look forward to a long-term business association with an Indian partner whose dedicated professionals will be available to you will stay with you to address any technical or maintenance issues even after the app launch.
The difference in time-zones is not a challenge anymore for you to outsource your work to India. You have the access to support from India round the clock. Most of the Indian mobile app developers have a team of dedicated professionals who are available to you according to your time-zone. Moreover, hiring dedicated developers in India comes with one more advantage as sometimes the time-zone difference even cuts down the duration in which the work is done and delivered.
Mobile applications are an effective tool to generate traffic to your website. These apps serve several business purposes and are becoming one of the most fundamental tools for the businesses. The way developments are taking place, it should catch us with no surprise in days to follow if mobile apps irrefutably find a place on strategic priorities of every business.
There is no denying that developing a mobile app is a quite a technical task which requires expertise and experience and in-house development of an app is likely to a face a few to several challenges when done the first time. Moreover, if that is not your core competency, it is wiser to not invest your in-house talent in this. Considering that the target market of your mobile app is not limited to a certain geography and you intend for it to be usable across the globe, you certainly require an expert to develop the app; and India offers you a huge pool of such experts.
So if you are looking to develop a mobile app for your business, you may want to consider outsourcing the task. And if you have decided to move ahead with outsourcing and are wondering about where to look to hire dedicated developers, India is your destination.