October 29, 2018
A tradeshow bubbles with the competition. There are booths everywhere with a plethora of sales pitches. In this scenario, how do you stand apart? How do you pull traffic to your booth? How do you stand above your competition?
Amidst all the advertising clamor, you can be sure that ordinary or rather traditional approaches are not going to work as desired. You may want to offer your guests something different, something unique. How about an experience? In fact, how about a real experience? Virtual reality can help you with that. It enables you to give them a demo of your products in familiar surroundings.
Application of virtual reality has been gaining rapid popularity in the social marketing space lately. Marketers know that it’s the attention of attendees that matters the most. And gauging that while competing with several other businesses is anything but easy. Virtual reality does that job for you effectively and helps you stand out from the vendor crowd. It’s expected that VR demonstrations at events will be more common in future as technology becomes affordable.
This blog focuses on how the use of virtual reality at a tradeshow can act as a catalyst for guest engagement and brand empowerment.
A great advantage of virtual reality is that you don’t have to bring all your products to the booth to showcase them. It’s understandable that transportation is a challenge for getting a lot of products to the event. Besides, a booth only has a limited space. Moreover, sometimes there are products which are inconvenient or even impossible to move around, a home décor range, for example. People have no other option but to visit the store before they consider purchasing.
But virtual reality eliminates that problem. You only have to upload your catalog and let your guests interact with your products. Thus, you can deliver a realistic experience to them.
Talking about the complete product line, how great it would be to have a dedicated showroom at the event. That would enable you to showcase your offerings in a better manner, tell your story more effectively and deliver a great experience to the visitors. But as we know, that’s not possible.
However, VR technology helps you do that. If you’re a real estate developer, you can give your guests a virtual tour of the model apartment and even residential surroundings.
There are many VR development companies that can help you create a realistic simulation of the showroom or township so that guests can experience it as if they were there in person.
Purchase cycle is a multi-stage process. A purchase is preceded by awareness, consideration and free trial. When the customers are introduced to a new product, they’re more interested in knowing how it addresses their concerns. Then, before buying it, they generally prefer to be fully assured of how it works and what value it delivers. In the case of complex appliances, in particular, this takes more time.
Virtual reality covers all the steps involved in a purchase cycle. Besides educating the customers on the benefits of the product, it also gives them a hands-on experience on it. This instills confidence in them and increases the likelihood of purchase.
Virtual reality can help you create an engaging, unforgettable experience for guests. Even if they aren’t potential prospects, many of them will share a word about your products, encouraging their contacts to pay a visit to your booth. You can see the word of mouth spreading fast and bringing you a higher footfall than no other advertising interment could.
What’s sure is that irrespective of what your product is, virtual reality is going to keep your guests hooked and entertained at the event. While not each visit would turn into a sale, you’ll certainly be successful in spreading awareness about your brand.
Not only is virtual reality an effective demonstration tool, but it can also be a great conversation starter at the event. Once the guests interact with your products using it, they will be interested in knowing more about what you have to offer. This prepares a strong platform for a meaningful interaction where you get to know about their requirements, how close the simulation was to what they are looking for, and how you can pitch in with the perfect solution.
VR technology connects you with your guests better. It helps in creating promising opportunities and generating great leads at the event.
Certainly, virtual reality turns product demonstration more effective. However, there are a few considerations to ensure that VR application is successful.
The first and foremost is advertising your VR. Just keeping VR simulation at your booth won’t be of much help if people are not aware of it and coming for a trial. Let people know that you’re bringing virtual reality to the event. You can stream a video on the wall so that it can catch the attention of the guests passing by and pull them to the booth.
Other than this, here are a few recommended considerations pertaining to VR application at the event.
◙ A longer demo may lose the interest of the guests soon. To make the most out of it, ensure that it doesn’t exceed three minutes.
◙ Design the demo according to your audience. Keep the demo interactions as simple as possible. More than required additions can lead to distractions.
◙ It can be a little uncomfortable for the people who are using VR for the first time. Make them at ease and advise them on how to use it. If they’re still not comfortable, don’t push them into trying it.
◙ Make sure that there is enough space at the booth to give your guests the experience you intend. You’ll need a bigger booth if the demo tour requires the guests to walk around a little.
◙ Missing out on audio will leave the VR experience incomplete. Remember to include it in the demo.
◙ Be prepared. Have equipment and all paraphernalia in place.
◙ Hire a trusted VR developer, someone who has a considerable experience in the domain and can work with you to help you achieve your objectives.
It’s true that virtual reality demonstration at tradeshows is a highly efficacious marketing medium. But, it does well only if it’s implemented well. Its success entirely depends on a meticulous planning in advance. For that, you have to be clear on what kind of virtual experience you aim to deliver to your guests.
You may not realize the absolute potential of VR technology if it’s there only as a value-addition to your event. It isn’t an activity which should end with the tradeshow. Instead, you should include it as an integral part of your marketing campaign to fill the gaps your existing technology is leaving. And never forget to measure the success of VR demo. It will tell you how the demo performed and what you can do to make it more effective in the future. Most importantly, choose the right VR development company.
If you’re planning to participate in an upcoming tradeshow and are interested to know about how to leverage virtual reality to make your booth a success, talk to us today.