A brief insight into managing UX projects


What is UX?

Till late 2014, at least to me UI = UX by all means. Honestly, I did not even know that there is something called UX which is an entirely different stream from UI.

To my understanding, UX is the art of drawing the most efficient user journey – as they just work so simple – that the end user’s experience is unparalleled,  no matter whether it is an app, website or a completely non-technical requirement..

It is a critical and creative evaluation of the problem so as to propose a solution. Its an attempt to carefully craft the experience for an end user.

Things to do:

Unlike the UX exercise for a web application or mobile app, it becomes extremely challenging when the project that you have undertaken is just UX and there is not even a prototype which will be an output, tangible to the customer.

Listed below could be some of the points which can act as your checklist for a full fledged user experience design project.

1. Like in the case of any other project, an in-person meeting with the complete team of stakeholders is inevitable so as to very precisely define the objective of the UX exercise to be undertaken.

2. Arrange for stakeholder interviews to get a deeper insight into the business requirements and improve your clarity of thought.

3. Conduct workshops with the customer to refine the requirement, which will not only help us to better understand the project, but also to build a better rapport with the stakeholder team.

4. Do get a clear understanding of the timeline as well as the deliverables, the reason being the timeline can vary from a couple of months to a year or more and the deliverables can vary from simple user journeys to storyboards, infographic posters etc.

5. Ensure that you ask your questions early in the course of the project. Mainly because it might take them time to consult with all stakeholders and get back to you.

6. Understand the constraints in the project with respect to time, cost, delivery deadlines, resource availability, information availability, technological constraints as the output of a UX project is very subjective.

Research on solutions proposed for a similar kind of problem so as to avoid reinventing the wheel.

7. As a first step to confirm our understanding, ensure that we share the ‘Design Brief’ document with the stakeholders. A design brief document will have the business goals, target users, marketing goals, critical success factor etc. associated with the project undertaken mentioned as clearly as possible.

8. At each stage, maintain frequent and regular interactions with the stakeholders/any concerned team so as to ensure that we are on the right track.

9. A UX solution is never purely hypothetical. The solution proposed is based on a thorough understanding of the requirement, quantitative analysis of user data, user research and conclusions that the UX designers arrive at based on all the study that they undertake. Still its subjective.

10. Plan to have multiple review sessions, ideally scope either equal or more time than the time estimated for other activities throughout the course of the project considering the nature of deliverables.

11. The final presentation should be as simple and self explanatory as possible so that anyone who reviews can relate to it and understand the benefit of the solutions proposed for the existing pain points.

12. Advisable to have a dedicated team who understands the whole process working on the UX design project as it helps a lot during the brainstorming sessions.

13. Based on the nature of the business requirement and the stakeholder team, decide what your deliverable is going to be as in UX, you do have different ways of portraying your proposed solutions.

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