January 16, 2019
Mobile apps are becoming increasingly popular as businesses are relying heavily on them to reach and engage their customers and position themselves. It’s important to cover all the aspects of technology, usability and user value during the complex process of app development.
This mobile app development process requires a considerable amount of time, resources and of course–money. To ensure the desired ROI on app investment, there has to be proper budgeting in place.
However, in the absence of due diligence, many companies end up committing certain mistakes during budgeting which hits this ROI. This blog highlights the most common app budgeting mistakes and advises how to prevent them.
An app has to be more than an interactive interface. So, its success is not going to be solely dependent on how frequently and how much the users are going to tap on or swipe across the screen.
While budgeting, you should also take into consideration the critical areas requiring investment such as appropriate backend infrastructure and content services. Along with that, you should also pay attention to the third-party integrations and other important factors responsible for features like authorization, notifications, updates etc.
Put together, these aspects form the very foundation of the success of the mobile app. While the benefits of all of these provisions may not be visible immediately, the effects of their presence or absence are sure to reflect over the subsequent stages of app development, testing, and implementation. And at the same time, it should also be noted that they attract a certain amount of monetary investment.
Hence, these are one of the most important considerations in-app budgeting:
Are you planning to launch your app on a single platform like Android, iOS or Apple?
But if your audience is everywhere, you might be committing a blunder in-app budgeting. Limiting the app to only one platform can mean you’re losing out on a large prospective customer base which is present on other platforms.
The presence on multiple platforms can be a costly exercise to you but it also helps you reach a wider target base and boost your revenue. Therefore, when you’re preparing the app development investment report, make sure you include the expenses associated with developing the apps on multiple platforms and their respective rules and regulations. Once this is in place, you can look forward to a satisfactory number of app downloads and usage.
Merely having a wonderful product isn’t sufficient at all. What’s crucial is whether your prospective customers know about it and its benefits. And in a highly competitive market such as mobile apps, how uniquely you position your product becomes all the more important for customer acquisition and retention.
Marketing planning should be an integral part of the initial budgeting process. You should also ensure that your marketing spends planning is in line with app development objectives. For example, if you’re looking to get a relatively high number of app downloads in early stages, you’ll have to depend on paid advertising.
Therefore, lay down clearly what channels you’re going to use to educate your customers and communicate its usability. That will give you a fair idea of how much marketing investment you’d need.
According to a survey of 301 companies by The Manifest, developers and marketers allocated more than 31% of the app development budget to marketing. The sooner you plan marketing budget in the app budget planning, the better ROI you’ll get on your marketing and advertising efforts.
This is one of the most common mistakes that can jeopardize app budgeting plan. Many companies which already have a website in place consider it to be a similar process and effort to develop a mobile app. It can be surprising later as the development process gets more complicated and starts to incur unnecessary expenses in subsequent stages.
The reality is that app development is different from building a website at radical levels. It differs in technology, platform, user experience, and performance. Moreover, since the users want the app to be quite responsive, its network requirements are also different. Besides, the physical space the apps requires is much smaller when compared with a website and hence the content has to be focused.
Clearly, developing a mobile app is more complex and requires a higher budget. Keeping the same budget for it as for website development isn’t be a good idea.
App development never ends with just launching the app. To ensure the sustainability of app performance, you need to ensure that it continues to meet user expectations and industry benchmarks. That’s why it’s highly recommended that you set a certain budget aside for regular app updates.
After the app is launched, you’ll have to monitor its performance, collect user feedback and be on top of developments in the market. Based on that, you can understand when the app needs to be updated. That will help you introduce new features, fix any bugs, ensure the security of confidential user data, and deliver a superior user experience. These update not only provide the users with the latest app version but also work as reminders to use it regularly.
Since updates are an ongoing investment, you must consider this while preparing the app development budget.
Of course, the UI is an integral element to ensure a positive user experience. However, too much attention on it may end up impacting the user experience otherwise. While good graphics and animations would surely add to the satisfaction of the app users, what ultimately matters the most is the functionality of the app.
Therefore, the focus should be evenly distributed between user experience and backend operations of the app. A vital part of your budget should go to developing and maintaining a robust backend infrastructure.
You’ll need to take into account that even if the app has an extraordinary front-end design, the users may end up abandoning it if they don’t get the performance and value you had promised them.
A balance between functionalities and the user interface is imperative for a successful app.
The above considerations will help you from unknowingly neglecting important factors and their investment requirements through the mobile app development process. If you’re able to avoid the mistakes stated above, you’ll be able to optimize the required resources and meet app development objectives.
If you’re planning to develop a mobile app for your business and app budgeting isn’t your in-house expertise, you should consider hiring an expert.
To know more, talk to our experts today. TechJini is one of the leading app development companies with experience of delivering more than 450 mobile solutions to its clients across several industries.