A Developer’s Guide to Optimizing Mobile App Performance

Keshav Jeet

The invention of mobile phones led to the wireless connection between the two people communicating over a long distance. The users were happy to stay connected with wide coverage offered to them via different cellular phone networks.

Gradually, it became a normal thing for anyone to have a portable phone in their pockets.

As time passed, different innovations influenced the mobile phone technology; thereby, making many functions easier and hasslefree for users.

Today, mobile phones are well-updated with latest applications that make various processes and activities easier for the public. In fact, one cannot even imagine a life without a mobile phone.

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Source: Pixels

Why Mobile Apps Optimization is Needed

Mobile phones were once a device that enabled communication over a long distance but now it has become a tool that makes everything accessible anytime anywhere in just a few clicks.

Starting from booking a cab to ordering food from your favorite restaurant, mobile apps have made life much easier and convenient than ever before.

As these apps play a dominating role in the lives of the people, it is important that the performance of these mobile applications is never negatively affected. This is what makes optimizing mobile app performance a necessity.

Imagine you are too hungry to wait and you take up your mobile phone to order your favorite food from your favorite food hub. But the app is not working properly.

As a result, you are unable to place your order. Will you go back to the same app ever again after the issue? No, right? So, when it is asked why it is important to optimize a mobile app, the most important answer is user retention.

To be more precise, a mobile app used for any service becomes an important platform for communication between the user and the service provider via easy navigation and proper interface. You can only hold on to a relationship when you can communicate properly.

Hence, having a better communicative platform will definitely lead to improved user retention.

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What Factors Affect Mobile Apps Optimization?

As soon as you, being a mobile app development company professional, decide on optimizing a mobile app, there are multiple factors that would need your attention.

1. User expectations

When you are developing a mobile app, it is for customers you or your client is going to serve.

Hence, the process must consider customers or users as the prime factor influencing the development procedure.

While using a mobile app, people want to have an easy user interface along with a stable speed to help the app run. Keep in mind the same before you develop mobile apps for them.

2. Adaptive Nature

Mobile applications are used by people irrespective of the places they are in or the time they are contacting the service providers at. Isn’t it? In short, they may use it from home or on-the-go.

However, the cellular network coverage is not always the same. Hence, being a developer, you must ensure that your app is adaptive enough to the changing network coverage offered by different network carriers.

3. User Loss

Remember, if users are not happy to use your app, they won’t come back. Keep this factor in mind and then develop one. If your client loses users, neither they will get the customer back nor you will get your client back. So, be prepared.

When the mobile apps that you develop are according to the users’ expectations, the latter gives relevant and impressive feedback and positive reviews online.

This acts as a booster for other to opt for the same platform to avail a particular service from that very particular service provider.

How to Optimize Mobile App Performance

Mobile Apps are a medium to promote your business by offering a convenient platform to users so that they can receive any service in just a few clicks.

1. Focus on the User Interface

A user interface is not about how colorful your application looks on the screen. It is about how convenient it is for the people to use.

As a user, what would you want your mobile application to have? Do an analysis and jot down the points, you will get your answer.

Of course, the look and feel are an important aspect and it can neither be ignored nor denied. However, something that is even more vital is the navigation and browsability.

When you can’t even easily find the menu and the item description, how can you trust a mobile app in that case? You can’t. Thus, focusing on the user interface and making it easy-to-use should be your first focus as a mobile app developer and optimizer.

2. Emphasize on Increasing App Usability

As already stated above, mobile applications are mostly used by people on-the-go. As a result, network availability cannot be guaranteed.

Somewhere users may get good network coverage while in some areas while traveling, they may get stuck and find themselves unable to use the app. On the other hand, a rival app performs well.

optimize-mobile-app-performance
Source: Pixels

It, therefore, will be obvious for users to opt for the latter while abandoning the former.

As a developer, you can’t let such things happen. Make sure your mobile app is usable at a different network, be it 2G, 3G, 4G, and others. If the network adaptability is uncertain, your mobile app development is at a higher risk.

3. Use Profiling Tools for Monitoring

Keeping a check on user interaction and the consistency of the same is important. With the help of the profiling tool, you may come across the iOS issues that directly or indirectly affect the mobile app.

In short, monitoring and keeping a track of the functioning and malfunctioning of the applications easier. With the help of profiling tools, you will be able to detect the crashes; and thereby, get an alternate code against the same instantly.

As a result, you get a chance to tune the app in accordance with the changes identified.

4. Try and Test

As soon as you develop a mobile app, try it and test the functioning before distributing it to users.

The testing, however, must be done with stricter standards so that you can assess it according to the toughest and worst scenario that may affect the usability and controllability of the mobile apps you are developing.

You can also try and test the same during the maintenance phase.

5. Check the Mobile Apps’ Efficiency

The collaboration of mobile apps with different smartphones makes this efficiency check mandatory for you as a developer. You must make sure that the app is compatible with all kinds of tools and devices.

You never know which smartphone is going to be used by users once they decide to have your mobile app installed in their device.

Following the above facts, factors, and determinants will surely help you in the robust mobile app development, which will not only be accessible to all on any device or tool but will be equally efficient at different network coverage level.

Once you are done with the testing, you can be assured of better feedback.

However, the maintenance task should be done from time to time to make sure the app is effective and the customers are satisfied. Feel free to reach out to us for any questions.

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about the author

Keshav Jeet

Keshav is the most creative and innovative thinker who is never isolated with the bandwidth. He always strives to bring out the potential of technology to deliver a remarkable impact. Started as a programmer he gradually gained expertise in Developing, Designing and Architecting solutions for startups and enterprise. He has varied experience from healthcare, public procurement, ERP and mobility. He helps clients ideate, innovates and uses cutting-edge technologies to solve real-world problems. He brings technological leadership, by evaluating and implementing solutions on next-generation technologies.