7 Design Trends To Watch For In 2018

Aman Chaurasia

2017 brought some fresh ideas to the market. We witnessed the world is going gaga over simple and minimal design with bold topographies, which become a mainstream trend for both websites and mobile apps.

With the advancements in the technology, industries are growing exponentially, it’s inevitable that these transformations will play a significant role in how design trends evolve every year.

The trump card for any business is a remarkable design with user experience in mind and, will continue to be a top priority as we roll into next year.

While we still have design practices from last year going strong, here are some of

Top design trends to watch out in 2018.

  1. 1. Dynamic interaction with environment
  2. 2. More focus on accessibility
  3. 3. Voice Activated Interfaces
  4. 4. Designing for immediacy
  5. 5. Augmented Reality
  6. 6. Haptic Feedbacks
  7. 7. Conversational Bots

1. Dynamic Interaction:

Future designs are going to be integrated more and more with the real world. It could be through context-based UX, virtual reality or hardware system – designs will react with the environment and take full advantage of the hardware capabilities.

George Malim and Frank Palermo hypothesis stated that “Screens belong in the past”.

UX is not about designing for a screen, but about designing for the integrated context in one of their post.

For example, the 2nd generation Amazon Echo Dot only has four physical buttons, led lights, microphones, speakers, USB and headset port. UX of Amazon Echo Dot is determined purely from its hardware. UX is not just limited to software, but to enhance real-world experiences.

dynamic interaction

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2. More Focus on Accessibility:

We often misunderstand the concept of accessibility by involving people with disabilities. Everyone around us is disabled in one way or the other. Accessibility is all about people and their limitations.

Every technological design must consider the accessibility requirements of their audience. In fact, it’s the core definition of a great experience. Yet, current design thinking and solutions seem to ignore the concept of inclusive design.

In the below example, after the user enters their email and password, the design fails to highlight the primary call to action (Sign In) prominently, which affects users with vision impairments (low vision, color blindness etc).


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3. Voice Activated User Interfaces

There has been a definite rise in popularity of Voice-activated User Interfaces (VUI) with assistants such as Siri, Ok Google and Alexa. The primary advantage of VUI is that it eliminates the need to type. This can be a powerful tool when the user is unable to keep their visual attention on the interface while focusing their attention elsewhere.

By 2020, Gartner has forecasted that zero-touch UIs will be available on 2 billion devices and IoT endpoints. “Interactions will move away from touchscreens and will increasingly make use of voice, ambient technology, biometrics, movement, and gestures.”

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4. Designing for Immediacy

Real-time social media experiences are changing the way we interact. Now the question is how long should it take for products and services to cater our needs?

Live streaming is growing rapidly across all social platforms. Messaging platform like WhatsApp, allows businesses to have one on one conversation with their customers. Since geographical and infrastructural barriers have fallen, the demand for instant results is seeping into every corner of our lives.

Instant gratification is the need to experience fulfillment without any delay. The rule is pretty simple, Share it or Stream it now. Sectors like healthcare, retail, online dating are reaping the benefits of growing impatience by offering – same-day delivery, instant video appointments, finding a date etc almost instantly.

So in 2018, brands will have to step back and take a look at their business ecosystem to redefine how their business can be relevant to the users that are disrupted by instant gratification.


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5. Augmented Reality (AR)

Looking at the efforts put forth by brands like Google, Facebook, and Apple in the field of Augmented reality, it is evident that AR will step into the mainstream. Mark Zuckerberg has stated that Facebook is in the process of building AR features and lenses for in app-camera- the “Camera Effects Platform”. While mobile experiences continue to dominate, there will also be an increase in the number of AR apps for mobile devices.

Augmented reality

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6. Haptic Feedbacks

Haptic Feedbacks often referred as “haptics” is the use of the sense of touch to provide feedback to its users. Since the interfaces that we are interacting is just a sheet of glass, sometimes it becomes difficult to convey any sort of tactile feedback to the user. That’s when haptics comes to our rescue. The short and mild vibration when typing a message can really make a big difference to us. It basically gives an acknowledgment of our interactions with the interface.

Haptic feedback goes beyond keyboard, mouse and tap interactions. Haptic feedbacks are used quite some time in gaming applications. Many combat and car games would deliver a rumble or vibrate when a player was defeated or car is crashed. They are no longer an enhancement for console games, but a necessity.

Haptic feedbacks

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7. Rise of Chatbots

The revenue of companies working in the AI space is expected to touch the revenue of $3.06 billion by 2024, according to a report by Avendus Capital. By looking at the rate in which E-Commerce giants are stepping up their game, it looks like they will take a fair share of the pie.

All thanks to Chatbots, which can carry out various kinds of tasks. It is basically a text-based service that allows users to perform tasks such as scheduling meetings, ordering products etc. Although the bot revolution is still evolving, they are growing in popularity on facebook messenger, slack, Kik and other messaging platforms.

Sephora’s chatbot on Kik allows users to take a short quiz to know about their preferences and provide customized product suggestions and reviews. If users want to purchase an item, all they have to do is tap and be transported to Sephora’s mobile app or website directly.Chatbot

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While we cannot predict the future trends with 100 percent certainty, it doesn’t hurt for us to look into the future and be ready for it.

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about the author

Aman Chaurasia

Aman is a Digital Marketing Executive at TechJini. He frequently writes blogs on IoT, Automation and Digital Transformation.