5 Business Sectors Leveraging Enterprise Reality

Aman Chaurasia

Augmented Reality and Virtual Reality are now creating waves in the corporate world. It is finding new applications in numerous entrepreneurial fields. From real-life encounters to touchscreen experiences, augmented and virtual reality signal a revolutionizing way of communicating, collaborating, and working in the enterprise.

However, there is a long way to go before consumers embrace the technology with open arms. Although in the nascent stage, this technology is picking up the pace in quicker strides with more number of businesses identifying the fruits of VR technology and its impact on different business spheres.

Benefits of Enterprise Reality

Well, there are multiple sectors that are influenced by the applications of VR and AR technological tools. However, before the application and the advantages of the implementation in different sectors is discussed, it is important to know the benefits that are commonly enjoyed by businessmen or enterprise owners when the enterprise reality is inculcated in their premises.

Better Communication

  • ◙ The smartphone technology introduced multipurpose touchscreens, allowing users to replace text messages and phone calls with direct communication via the internet.
  • ◙ Through video calls, in a virtual conference room, individuals can talk face-to-face, make presentations, take virtual notes and carry out a successful meeting in a shared environment.
  • ◙ Moreover, the language barrier is removed using the technology. For example, English-speaking employees can viably communicate with their Chinese partners with the HMD headset providing a real-time presentation.
  • ◙ Even traveling to foreign countries becomes much easier, enabling you to translate food menus and signboards in real time.

Efficient Workforce

  • ◙ When employer and employees work under VR and AR environment, they show more willingness in their performances.
  • ◙ The work errors are minimized to a great extent to up to 90 percent.
  • ◙ Employee interaction is made better. As a result, getting employee feedback helps in bettering the enterprise work environment.
  • ◙ The employee involvement makes enterprise owners to understand the talent and capability of each and every staff and employee.
  • ◙ Development of training videos, visualization of data, etc is easy with VR headsets used in the enterprises.

Behavioral Analysis

  • ◙ User behavior is easily tracked
  • ◙ Understanding employees and customer patterns become simple
  • ◙ The use of headsets can help owners to link the experiences to related products and services; thereby, improving the user data quality.

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Impact of VR and AR on Business Sectors

VR is not just a perceived notion, but a reality that has its profound effect across the various industrial sectors. The introduction of HMD headsets brought about exemplary changes in the working system by easing out bottlenecks in processes and cutting down on the budget and saving time.

The need for physical premises is drastically reduced with the effectiveness of VR in place. The ultimate objective is improving the propagation of engagement and training programs and enabling employees to imbibe a better understanding of consumer and employee behavior. Here are a few business sectors that can benefit from virtual reality.

Read: Entice Attendees with Virtual Reality at Your Next Tradeshow

Manufacturing

While talking about the inculcation of VR and AR in enterprises, the first industry that comes up is manufacturing. It is the niche from where each and every product is developed and distributed. Thus, it becomes important to have robust technological solutions to make the process cost-effective and time-saving.

Nowadays, you find factory floors having sensors installed on machines, which create huge opportunities for business owners and manufacturers. These sensors facilitate the supply chain management and help staff members to manage the demands and supply process properly.

Whether it is the collaboration or design reviewing or client presentation or digital prototyping, the manufacturing industry is being influenced by enterprise reality. In fact, the use of the VR and AR technology in the Ford Motor Company led to the reduction of the number of worker injury rates to 70 percent along with the deterioration of the ergonomic issues within the units to 90 percent, Cognizant reports.

Retail

The influence of the VR and AR technology on the enterprises is evident in the retail sector as well. The technology makes it easier for business owners or retailers to study a specific pattern and accordingly plan strategies to live up to the expectations of those specific needs and demand of the consumers.

The data gathered from the social media sites and mobile applications are best analyzed by these technological innovations. The customer shopping patterns are thoroughly examined, as a result of which virtual tours are created and modified based on what a particular customer segment expects from the retailers.

With the help of the headsets, consumers get a chance to feel the products and services without even having to be physically present in the stores.

Well, you will no more need to use trial rooms to try an outfit before buying it when MD tools will be there for you. These tools will let you see if a particular outfit would look good on you along with helping you have a virtual look at the interiors to check if a particular renovation-type would suit your house or workplace.

Healthcare

The enterprise reality is evident in the healthcare niche too. With the help of the technology, doctors and patients could easily have the 3-D operating room experience. Along with it, a decentralized mental health treatment sphere is developed to make the tests and analyses easier.

According to an estimate stated in the Cognizant report, such implementations in the healthcare enterprise reality would help generate worldwide revenue of approximately 2.54 billion dollars by 2020.

enterprise reality in healthcare

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So far as surgeries are concerned, the inclusion of VR and AR technologies will enable surgeons to have a look at virtual organ models and thereby prepare for delicate cases.

If you are suffering from severe limb pain, the headsets will help you recover from the same. It is expected the technologies, if collaborated with big data analytics, artificial intelligence, and sensors, they will bring huge advancement in evidence-based medication for patients.

Entertainment

Apart from some enterprise-wide developments, the AR and VR implementation does have some entertaining value too. The gaming sector has been highly influenced by these novel innovations. In fact, the implementation of these advancements is expected to take software-generate revenue to new heights.

With the VR headsets, immersive contents have become the most sought-after stuff in recent times. These implementations offer video games a real-time essence which makes the surroundings appear to be real rather than virtual.

Besides the gaming industry, the music sector has also gained immense momentum. The audiences attending different events get the real experience of the outstanding performances on stage without leaving the comfort of their home with VR.

Education

Google’s expeditions will best exemplify the application of VR and AR technologies in the education sector. It is a platform that enables students to enjoy guided trips to cities worldwide. In fact, students are also allowed to take a tour to stars and planets.

Those having an interest in astronomy and medicine subjects are helped by the implementation of these advancements in the study niche. The 3D graphics and 360-degree videos make the experiences and tour the most realistic ones for learners all across the globe.

The marketing industry has also been influenced by VR and AR technology to some extent. Brands are leveraging VR-driven campaigns. The branding of products and services offered by owners is one of the most important things that need special influence through enterprise reality measures.

After all, your customers will only know about you when through the marketing and advertising process. However, the successful application of VR and AR in every sector makes it very obvious to bring significant changes in the advertising and marketing sector too in the coming years. Feel free to reach out to us if you have any questions regarding the implementation of enterprise reality.

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about the author

Aman Chaurasia

Aman is a Digital Marketing Executive at TechJini. He frequently writes blogs on IoT, Automation and Digital Transformation.