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In current mobile technology, we use accelerometer, compass and GPS in latest mobile models. Here some innovative test cases and expected results of those components, when we test in some places like in the space, on any other planet, satellite, center of gravity of earth and center of magnetic field of earth. Those cases are discussed as following:

1. In space: In space, accelerometer, compass and GPS will not work. because accelerometer and compass have required gravity and magnetic field respectively. But when we use accelerometer and compass nearer any planet, then we get relative values as that planet’s field with some accuracy. and GPS will not work, if we are close to any other planet excluding earth. Because for GPS usage, we require human invented working satellites.

2. On any other planet (excluding earth): Still GPS will not work in any other planet. and we get relative values of accelerometer and compass as that planet.

3. On center of gravity of earth: We cannot predict results for accelerometer and GPS. It is possible that we get garbage values for accelerometer. and compass will work proper because location of center of gravity and location of center of magnetic field of earth are different.

4. On center of magnetic field of earth: In this case, we get garbage values for compass and get proper values for accelerometer and GPS. But still It is possible that if there is any relationship between gravity and magnetic field, then we get unknown results for accelerometer.

For all those cases, I expect results based on physics theories, but still we cannot guess exact results. Those all will work on so many parameters, planet atmosphere and other theories.

-Samir Solanki

The BlackBerry tablet OS is based on QNX Neutrino Micro Kernel OS.  The tablet will offer full OpenGL and POSIX support alongside web standards such as HTML5 (using WebWorks). RIM has also announced the PlayBook’s ability to handle Flash content via Flash 10.1, as well as Adobe AIR apps. The tablet is of 7-inch, 1024 x 600, capacitive multitouch display, a Cortex A9-based, dual-core 1GHz CPU, 1GB of RAM, and a 3 megapixel front-facing camera along with a 5 megapixel rear lens. The device is capable of 1080p HD video, and comes equipped with an HDMI port as well as a microUSB jack, 802.11a/b/g/n WiFi, and Bluetooth 2.1. The device clocks in at a svelte 5.1- by 7.6-inches, is only 0.4-inches thick, and weighs just 400g.

What is new for developers?

• BlackBerry Tablet OS SDK for Adobe AIR  - enables developer to create applications for the BlackBerry PlayBook tablet. The SDK allows creating Adobe AIR applications and installs a plug-in for Adobe Flash Builder 4. The plug-in  creates Adobe ActionScript projects intended to run in the Adobe AIR runtime environment on the BlackBerry PlayBook tablet. The standard computer version of Adobe Air has full support for developing applications with web technologies such as HTML, JavaScript, CSS, XHTML and ActionScript, but tablet version supports only ActionScript. Hopefully, the new version in future will come with full support for HTML, javascript and CSS same as PC version of Adobe AIR.

• BlackBerry WebWorks SDK for Tablet OS – enables developer to create applications based on web technologies such as JavaScript, HTML5 and CSS. This development approach allows you to use the same code to target both BlackBerry smartphones and tablets.

“Tablet OS SDK for Adobe AIR” VS “BlackBerry WebWorks SDK”

• The AIR SDK is somewhat more comprehensive; it’s also more mature in a way, since it’s in the third beta, while the WebWorks SDK’s first come out.

• Support for SWF files in AIR SDK would imply richer UI’s than WebWorks SDK.

• ActionScript3 (AIR SDK) ought to be a faster and more CPU-efficient language than JavaScript (WebWorks SDK), as it has a strict mode (which is enabled by default) that makes it more of a statically typed language (like Java) than a dynamically typed one as JavaScript is (Python and Ruby).

• AIR SDK provide some unique UI components and predefined skins and enable you to listen for events specific to the BlackBerry Tablet OS, such as a swipe down event from the top bezel (the touch-sensitive frame around the display area of the screen). Some of the very interesting features of AIR SDK.
  • Pickers (lists that allow your application to display complex information and that allow the user to select data from multiple columns).
  • Specialized events and event listeners to handle events for lists, media controls, toggle switches, and sliders.
  • Customizable skins that allow you to provide a consistent look and feel for the UI components in your application.
  • Interface functionality for the media player, including playback controls and scrubbing (the ability to drag the slider through a song or movie).
  • Tweening functionality to define animated transitions.

• WebWorks SDK is fully open-source, and apps made using it will be compatible with RIM smartphones with minimal tweaking necessary. WebWorks is conversely aimed at folks who are either newer programmers, or simply more invested in web languages than anything else.

• Right now it is pretty dicey to judge which SDK is better. Looking at the maturity level of the SDKs and overview by RIM, I assume that for complex and rich UI it is preferable to use AIR SDK because of its maturity and performance.

When we start talking about smart-phones, there has been a lot of changes: there are lots of smart-phones to choose in the market, retailers have started eying the mobile-friendly sites, applications and consumers are adapting to the idea of shopping on their mobile devices.

Retailers have started having a mobile strategy; “mobile commerce or the m-Commerce”, recognizing the rapid adoption of smart-phones, unlimited data plans and 3G services retailers have to provide the best mobile commerce platform. This provides a uniform smooth experience for searching, shopping and buying items. Mobile sites and applications have to be more user-friendly, and secured.

All this boils down to two important questions,

• Why retailers should have a native mobile commerce app?
  • The answer to this is very straight forward; smart-phones are currently dominating the mobile internet (the iPhone in particular and the fast catching android based smart-phone). A native app is likely to be appealing and more user friendly.
  • Smart-phones apps will appeal to an audience with more disposable income.
  • Better user experience and consistent user interface which user is comfortable with.
  • Native applications provide faster performance and more responsive application.
  • Using the on device imagery, could provide a high quality visual experience and branding.
  • Can utilize native capabilities of device (e.g., GPS, camera, Bluetooth, contacts)
  • Deliverance of push alerts even when application is not open and provide a real time awareness of time-sensitive communication.
  • Access to native cryptographic libraries for on-device data encryption and decryption.
  • Better integration to other applications on the device like email, messaging, contacts etc.
  • On some platforms, we can even leverage it to provide dashboards on the phone home screens.

• Why retailers should have m-commerce website?
• • Ability to reach a greater audience, an app restricts the number of customers you can appeal to.
  • Can overcome building multiple applications to support different platforms (Android, BlackBerry, iPhone).
  • According to Taptu Research, the browser based mobile market is the future.

When a retailer wants to reach the vast target audience for its different products and services, the best and effective way would be to start off with a mobile website optimized for all mobile and hand held devices. This would enable the retailer to reach most of his audience by optimizing the mobile website with the help of mobile search engines.

When a retailer has statistics of the different smart-phones and handhelds used by his audience and when there are a good percentage of users using iPhone, Android handhelds and many more upcoming tablet’s and handhelds, then the retailer could decide upon developing a native mobile application for his customers.

The best way a retailer can reach all of his target audience, is to have both the Mobile website and the native mobile application. This is some of the best practices followed by major and successful retail companies, i.e. Amazon, Best Buy, eBay and many more…

With smart-phone sales set to form two thirds of mobile handset sales in the US in 2015, opportunities for mobile commerce are expanding significantly,” says Coda Research (above).

Some of the questions to be answered before a retailer choose a mobile strategy

• Where should a multichannel retailer start its mobile strategy?
• What does a mobile strategy built against customer needs look like?
• How do you overcome the challenges of operating effectively in a new and evolving space?

How retailers can develop an effective mobile channel

• Leverage existing customer behavior
• Leverage the largest mobile install base
• Leverage existing promotions and CRM strategies
• Allow consumer to reach you directly for product and service information.
• Make it easy to opt-in
• Make it free
• Make it optimized for mobile
• Make it relevant

Best practices of a Mobile commerce site and application design

• Clear call to action: Simple and clear display of content, what you are offering and how they can get it.
  • Make sure the terms of the offer are very clear and the user fully understands the cost for the content.
  • Each transaction should take no more than two steps, fulfilling the double opt-in obligation and making for a simple and easy user experience
  • Provide Search functionality
  • Integration into the main website
  • Clear terms and conditions
  • Allow for exclusive content
  • Maintenance and updating
  • Interactive experiences
  • Customer support
  • Protect your brand
  • Ability to have real time clear insights on Analytic

Understanding the mobile audience and strategy

Mobile marketing includes many ways of delivering targeted communications to a mobile device, and each tactic has a predominant audience that requires a specific strategy to maximize reach.

There are four mobile marketing tactics that are currently more widely adopted by marketers, retailers and consumers alike.

• SMS and MMS
• Mobile Web
• Applications: Applications were made famous by the iPhone and the App Store, but other companies are now getting into the act including BlackBerry with its App World, Palm by making its Palm Software Store accessible from its mobile devices, and Google with its Android Market. Applications are fantastic for providing a rich user experience that far exceeds what is possible with a mobile-browser-friendly Web page. However, because applications serve a dedicated audience only, the rich functionality and consumer experience possibilities must be balanced against the relatively limited audience of all mobile devices that can use the application.
• Mobile advertising

It’s time to start paying attention to mobile Commerce. We at TechJini could help you come up with mobile strategies, which can help to set yourself up for the future right now.

For more details drop a mail on shiv@techjini.com

This is a research of Gartner on worldwide mobile phone sales and rankings given to the manufacturers as well as OS. I thought I need to share this with you.

Worldwide mobile phone sales to end users totalled 314.7 million units in the first quarter of 2010, a 17 per cent increase from the same period in 2009, according to Gartner, Inc. Smarpthone sales to end users reached 54.3 million units, an increase of 48.7 per cent from the first quarter of 2009. Among the most successful vendors were those that controlled an integrated set of operating system (OS), hardware and services.

“In the first quarter of 2010, smartphone sales to end users saw their strongest year-on-year increase since 2006,” said Carolina Milanesi, research vice president at Gartner. “This quarter saw RIM, a pure smartphone player, make its debut in the top five mobile devices manufacturers, and saw Apple increase its market share by 1.2 percentage points. Android’s momentum continued into the first quarter of 2010, particularly in North America, where sales of Android-based phones increased 707 per cent year-on-year.

Growth in the mobile devices market was driven by double-digit growth of smartphone sales in mature markets, helped by wider product availability as well as mass market price tags. “Increasing sales of white-box products in some emerging regions, in particular India, also drove sales of mobile phones upward. We expect sales of white-box products to remain very healthy for the remainder of 2010, especially outside of China,” said Ms Milanesi.

The first quarter also saw some movement outside the top five mobile handset vendor rankings (see Table 1), Hong Kong-based manufacturer G-Five made its debut into the top 10, grabbing 1.4 per cent of market share in the first quarter of 2010. The rise of white-box manufacturers from Asia has also helped the “others” section, as a proportion of overall sales, increase its market share to 19.20 per cent in the first quarter of 2010, up 2.7 percentage points. “This is having a profound effect on the top five mobile handset manufacturers’ combined share that dropped from 73.3 in the first quarter of 2009 to 70.7 per cent in the first quarter of 2010,” said Ms Milanesi.

Table 1
Worldwide Mobile Terminal Sales to End Users in 1Q10 (Thousands of Units)

Source: Gartner (May 2010)

In the first quarter of 2010, Nokia’s mobile phone sales to end users reached 110.1 million units, a 1.2 per cent decline in market share year-on-year. Although Nokia’s midtier products sold well, Nokia lacks a high-volume driver in the high-end. “MeeGo based devices and other high-end products will not rejuvenate Nokia’s premium portfolio until the end of the third quarter of 2010 at the earliest, and Nokia will continue to feel pressure on its average selling price (ASP) from vendors such as HTC, RIM and Samsung,” said Ms Milanesi. The reorganisation announced last week demonstrated that Nokia is trying to streamline the reporting process to deliver results quickly, which we believe shows its recognition of the pressure it faces from investors.

Samsung sold 64.9 million devices in the first quarter of 2010, an increase of 26.3 per cent year-on-year. Samsung was one of the five vendors in the top10 vendors ranking to grow its market share, which increased by 1.5 percentage points year-on-year. Samsung saw healthy margins in the first quarter of 2010 and was also able to grow its presence in developing markets such as India and the Commonwealth of Independent States.

RIM’s mobile phone sales reached 10.6 million units in the first quarter of 2010, a 45.9 per cent increase year-on-year. RIM is making its debut into the top five worldwide mobile handset manufacturers ranking. RIM’s focus this quarter was centred on its ecosystem strategy, its tightly integrated control of store, OS and device played to RIM’s strengths.

Sony Ericsson sold enough units to remain in the top five mobile handset manufacturers, but its market share declined 2.3 percentage points in the first quarter of 2010. The channel held some inventory for Sony Ericsson in the first quarter of 2010 as some new products reached the channel late into the quarter. One of Sony Ericsson’s most important future differentiators is its relationship with its parent company, Sony. This partnership, combined with Sony Ericsson’s ownership of the strongest portfolio it has had since 2007, place it well to lead the trend toward increasingly connected consumer devices.

The first quarter of 2010 was Apple’s strongest quarter yet, which placed the company in the No. 7 position with a 112.2 per cent increase in mobile devices sales. “Growth came partly from new communication service providers in established markets, such as the UK, and stronger sales in new markets such as China and South Korea,” said Ms Milanesi. “The second quarter of 2010 will be a very important one for Apple. We expect that Apple will present its new iPhone in June during its Worldwide Developer Conference, which will be the first to feature the latest release of the iPhone OS that includes welcome improvements for developers and users, such as multitasking.”

In the smartphone OS market, Android and Apple were the winners in the first quarter of 2010 (see Table 2). Android moved to the No. 4 position displacing Microsoft Windows Mobile for the first time. Both Android and Apple were the only two OSs vendors among the top five to increase market share year-on-year. Symbian remained in the No. 1 position but continued to lose as Nokia remains weak in the high-end portfolio.

Smartphones accounted for 17.3 per cent of all mobile handset sales in the first quarter of 2010, up from 13.6 per cent in the same period in 2009.

As seen with the iPad and web books based on Google’s Android platform, mobile OS ecosystems are developing and will move beyond smartphones to continue to deliver consumer value and a rich user experience,” said Roberta Cozza, principal research analyst at Gartner.

Table 2
Worldwide Smartphone Sales to End Users by Operating System in 1Q10 (Thousands of Units)

Source: Gartner (May 2010)

Mobile e-mail, rich messaging and social networking will continue to drive demand for smartphones and enhanced phones that feature full qwerty hardware keyboards. “To compete in such a crowded market, manufacturers need to tightly integrate hardware, user interface, and cloud and social networking services if their solutions are to appeal to users,” said Ms Cozza. “Just adding a qwerty keyboard will not make a device fit the communication’s habits of today’s various consumer segments.”

The morale of the research would be to understand the domain of mobile marketing and effectively utilize the advantage to our marketing efforts.

Earlier, we were using mobiles for making calls and just to stay in touch. It was even luxurious and unaffordable in the mid segment customers. Now, having a mobile is no more a luxury, besides it has become necessity.

Mobile is no more used only for calls, it is being used for more than that. Every consumer wants to have the power of mobility with him. He wants to order pizza on the go, book tickets for a movie on the go, want to Google on the mobile, want to pay his bills from his mobile and what not!!!!!!!!. We want everything on the fly because we lack only one thing now a days and that is time.

Probably this was best understood by the Mobile OEM companies in the right sense who are eagerly looking out for continuous innovation. Yes, then there entered something called business phones which are supposed to be only for the C Level Executives in the early stage of its evolution. You do only business work like  checking only important emails, and open spreadsheets and do numbers of Total revenue and Net profit that bothers them always ( Hope the usage of BlackBerry had no impact on increase of revenue but yes I have to agree that for sales guys it had impacted to identify the person if he is a decision maker or not). As everybody knows that  RIM has best understood this strategy, and BlackBerry has become a luxurious tool for C-Level Executives.

In the continuous evolution process,  when many of the mobile OEM’s are coming up with low price strategy to enter into development markets, some innovative guys like Steve Jobs, whose another name itself is innovation has probably some day woke up and said to himself ” I want to build iPhone “. Hope the letter “i” is very rhythmic in sense with innovation or Steve. If we look at his brands that has brought Apple to a huge limelight the iPod, iPhone, iPad, iStore, iTunes have brought him much more fame than “Mac” ( Of Course outside US). Now a days we have started speaking about iPhone a lot and who knows the better revenue model other than Steve. Even if he opens a App Store we know that there is a revenue  model for Apple and he wants his customers to be loyal to his products because of the abundance of Apps. Hmmm, probably this is the marketing strategy where other OEM’s should focus on.

Whether it’s an individual or an organization, there is a lot of buzz in Smart phones.  iPhone has created a revolution in the market and now Google’s intervention into the segment with Mobile OS.

The possibility look at all the three phones BlackBerry, iPhone, Android, gives us a sense that it is not going to be easy one for Apple and BlackBerry where their presence is limited to only the phones they manufacture, compared to Google’s Android, where there are nearly 18 manufacturers of the handsets. The moral of the story is that it’s not enough to have a single model  phone to rule the market but probably Apple and BlackBerry can look at different initiatives to expand their market presence by collaborating with other manufacturers.

This argument I would definitely support with  Gartner’s latest report headed by the title “Android to grab No. 2 spot by 2012, says Gartner”. I have read it in Computerworld magazine.The below article is courtesy of Computerworld magazine.

“While the Google-backed Android mobile operating system currently runs on less than 2% of all smartphones, Gartner Inc. predicts it will surge to 14% of the global smartphone market in 2012 — ahead of the iPhone, as well as Windows Mobile and BlackBerry smartphones.

In that year, Gartner forecasts Android will actually rank second globally, behind the Symbian OS, which is used in Nokia devices that are highly popular in Europe and many countries outside the U.S. Symbian now runs on about half of all smartphones, but will fall to 39% in 2012, Gartner says.

The Gartner forecast gives Android such an enormous surge in popularity because of a variety of factors, but chiefly because of Google Inc.’s backing of Android and the range of cloud computing functions and related applications that Google will make available in coming years, Ken Dulaney said in an exclusive interview with Computerworld. And because Android and Google operate in an “integrative and open environment, [they] could easily top … the singular Apple,” he said.

The complete Gartner forecast for smartphone OSes by the end of 2012 puts Symbian on top with 203 million devices sold, and 39% of the market. Android will be second with nearly 76 million units sold, and 14.5% of the market.

Coming in a close third, the iPhone will ship on 71.5 million devices in 2012, giving a 13.7% market share. Windows Mobile will finish fourth, with 66.8 million units sold, or 12.8% of the market.

Very close behind Windows Mobile, the BlackBerry OS will sell on 65.25 million devices in 2012, Gartner forecasts, making it fifth with 12.5% market share.

Android will have moved up the most from 2009 to 2012, from sixth place to second. BlackBerry will have moved down the most, from second to fifth, while iPhone will remain in third position and Windows Mobile will remain in fourth position, Gartner says.”

I still don’t know perfectly how Gartner does future predictions like Astrologers but I strongly support them because I find a strong logic behind their research.

Smart Phone Apps

Thanks to Apple, Google, and BlackBerry. Whatever competition does we don’t mind but we ourselves equip in providing the latest apps on all platforms.  Probably these guys have now created an economy that may be named as “App Economy” which never existed before.

Organizations are looking at Smart Phone Apps as a great movement and Ad agencies are rejoicing the power of new medium for elevating the Brand experience for their customers in a very personalized way. Every one wants to put their strengths in smart phone apps to showcase their creativity and to help their customers in building much more loyal brands.

Still, I understand one thing, probably after Recession, it’s not only customer satisfaction but customer loyalty has also become a very high priority for all the organizations. The Marketing and Branding heads are breaking their heads to use this new medium.  Some use apps for brand elevation and some use it for mobilizing their Enterprise Applications.

What I could suggest is whether you are looking at any of these apps, we need to prioritize, the usage of our customers. We need to look at the ratio of Android, iPhone, and BlackBerry among our customer’s community and then work on building apps.

Why Smart Phone Apps ?

There has been a huge buzz about using latest technologies for marketing. It was facebook, twitter and now the latest is  Smart Phone. Smart Phones are very handy compared to other technologies and they provide the following benefits with a a very personalized and targeted approach to your customers

• Brand Elevation
• Improves Customer loyalty
• Easy way to promote your promotional offers faster
• On the go mobility to reserve or book
• Improves Customer Satisfaction
• Improves Revenue at low TCO
• Real time data for Customers about the latest happenings

Cnet reports that the number of users who will tap into the App store will be at 100 million by 2013. Just imagine the momentum and let’s grab the opportunity with a well build good looking app that helps in your Brand Elevation.

Why TechJini ?

Whether you need to build only an iPhone App or a BlackBerry or Android App,  TechJini helps you in evaluating your customer base first.

• Global Consulting Company
• Innovation in every aspect of Application Development Life cycle
• More than 25 iPhone Apps in the Apple App Store
• Focused and personalized approach towards each Client
• Experience in working with Mobile OEM’s and Fortune 500 companies
• Quality Process with Zero defect delivery
• Flexible Engagement Models
• 100% Delighted Customers
• More than 60% of annual revenues from repeated business
• More than 100% growth YoY

Contact us for a World class  Smart Phone App and get your idea conceptualized and take a perfect shape in TechJini. Just Email us always zameer@techjini.com

The iPad marks the emergence of a new business model for Publishing Houses, are you ready to use this opportunity to move into the digital age?

iPad is likely to be a great medium for publishing houses, who have drastically been hit with fast falling revenues (in reference to the year 2009). Newspapers have seen significant decline in print advertising revenues, online versions did not provide many options to monetize. However iPad and mobile apps may have slated to change all these.

Why iPad and Mobile Platforms for Publishing Companies?

 Why choose iPad and Mobile platforms instead of Web, the major problem with digital content on the web are that people expect it to be free. As this is one of the greatest strengths of the web, while free is great for consumers and the World, it does not create any revenue for publishers.

The iPad provides an opportunity to change all that. We’ve already become accustomed to paying for iPhone applications, it seems natural to pay for iPad magazines, books, and news papers provided the experience is significantly better than the dead-tree versions.

Several hundred thousand iPads have been pre-ordered. Analysts expect Apple to sell around 5 million units in 2010. A survey executed by the analysts of comScore indicated that 34 percent of iPad buyers will use it to read newspapers and magazines. 68% of young consumers indicated a willingness to pay for news and magazines specially formatted for e-readers.

The US Audit Bureau of Circulations already revised the definition of digital magazines. Publishers may now report items as E-reader distribution averages, mobile app purchases, etc. in order to reflect the new audience.

The article quoted Chris Anderson of Wired at TED 2010 stating that the iPad “[is] an opportunity to reset the economics,” of digital publishing. “For the first time, people may value this experience so much they’ll pay for it.”

Many Companies adapting to the World of Mobile and iPad World:

Many prominent Publishing houses like McGraw Hill, Houghton Mifflin, Kaplan, USA Today, New York Times, The Wall Street Journal, BBC News, the Associated Press, Time magazine and many more are looking at iPad apps as a very strategic initiative on a subscription mode. USA Today has been downloaded 175,000.

Statistical details on the applications being downloaded on the “Apple iTunes store” –source O’Reilly Research

We could see from the figure one that 30% of downloads are from the books and rest applications comprise to 70%, as many publishing companies have started publishing multiple titles on the emergence of the iPad.

In reference to the fig 2: Application Downloads

Obviously, a game developer won’t be able to churn out new applications at the same rate as an eBook publisher. Game developers have, on average, 2.3 apps in the store (looking at data from the last week), while a typical eBook vendor is selling almost 18 apps right now.

Books are also currently the fastest growing category in the App Store (285% in the last three months), mostly because vendors can simply pack different texts into separate applications. Compared to other categories, productivity apps are only growing slowly, though the number of apps in this category still grew 58% over the last 12 weeks.

Statistics on the Downloads

Different kinds of eBook application on iPad and iPhone

Average prices in Top-100 under the category “Books”:

Distribution of prices in Top-100 under the category “Books”:

Portfolio characteristics of the most successful publishers from Top-100 “Books”:

Fig 3: Content uniqueness:

Fig 4: By content

• Portfolio of the average successful publisher from Top-100(“Books”) has approximately 60 applications.
• Moreover, there’s one publisher holding 25% of all content of the section “Books”.

Effective models for selling the books:

• Free Application with free books and In App purchase of books
• Portfolio of books with SEO of high quality both in iTunes and through search engines (Google etc)

Conclusion:

• Publishing companies should work on releasing interactive books which started promptly developing last month, especially in light of iPad release (even though the cost for producing such books is much higher as compared with normal books);
• The segment of medical books has some perspectives (most probably it is also related to iPad release, which allows to operate easier with the graphics etc) and making the students or the readers to have a very good usability.
• Interactive books for children and comics, which is one of the most stable and quick-growing segments.

Why Techjini?

• More than 25 iPhone applications in the Apple-app store.
• Global Consulting Company: We apply innovation into every aspect of application development, be it Project management or Lifecycle Management.
• Individual and personalized focus on each client of ours.
• Competitive pricing  for iPad application development services
• Professional support and maintenance for iPad projects.

For more details or a free quote kindly contact shiv@techjini.com

Hotel industry is moving ahead aggressively in terms of marketing by using the power of mobile and smart phones.They are utilizing mobile Apps to provide the convenience factor for their loyal customers to stay ahead in the competition.

Many prominent Hotel Groups like Hilton, IHG, Choice Hotels, Best Western, The Peninsula, Four Seasons and many more are looking at mobile apps as a very strategic initiative to increase customer loyalty. Hilton’s app was downloaded 126, 000 times till date.

Why buzz in mobile Space?

• 75 million Blackberry users in the world
• 50 million iPhone users in the world till date and 450,000 iPads sold in 1^st week and growing.
• 172 million Smartphones users in the world with 4% on Android

Smartphones market growing 25% YoY basis

How do we help you to Benefit?

We could develop a customized iPhone or any smart phone app that will initially give your smart phone toting customers basic tools for booking and managing reservations. Expect to find:

• Search and book hotels
• GPS functionality to find nearby hotels
• ability to see hotel photos and facilities
• custom directions using the iPhone’s GPS
• click-to-call front desk for each hotel
• automatic use of any membership Club account information to speed bookings
• redeem loyalty points for stays
• view point balances, level, etc…
• view and cancel upcoming reservations
• enroll in the program, if you’re not a member
• customize billing preferences and room/rate preferences
• Customer could customize his requirements even before arrival into the hotel.
• see special offers for loyalty members

Why iPhone App for Hotels?

There has been a huge buzz about using latest technologies for marketing. It was facebook, twitter and now the latest is iPhone. iPhone is very handy compared to other technologies and it provides the following benefits with a a very personalized and targeted approach to your customers

• Brand Elevation
• Improves Customer loyalty
• Easy way to promote your promotional offers faster
• On the go mobility to reserve
• Improves Customer Satisfaction
• Improves Revenue at low TCO
• Real time data for Customers about the latest happenings

Cnet reports that the number of users who will tap into the App store will be at 100 million by 2013. Just imagine the momentum and let’s grab the opportunity with a well build good looking app that helps in your Brand Elevation.

ROI on Smart Phone Apps for Hotels

The main driver behind the increased usage of mobile apps by Hotel customers is ” Convenience”. It is said that many of the customers are booking rooms on the fly. Given below are some stats that could help you i evaluating the ROI quotient for Smart Phone Apps.

• Mariott Hotels mobile initiative has generated nearly $ 2 million in gross revenuebetween its Aug, 2008 launch and end of the year. Courtesy Ad Age.com
• Omni Hotels mobile site traffic has grown by 85 % in the past six months and mobile is seeing a conversion rate of 25% said Kerry Kennedy, the hotel’s e-Commerce Director.That means one in every four people who visit the chain’s app end up booking a room.
• Mr. La Rose of Hilton told that wireless bookings have generated roughly $ 1.4 million dollars in an average 100 day period.
• Many Hotels have improved ROI of more than 25% per year.
• Mobile bookings have improved to nearly 85% without any promotions of mobile apps.

By looking at the above stats , we could at least safely consider that it is going to wow the customers and when we get the ROI in 2-3 years it is going to wow the management. As a customer focused industry, we need to bring that convenience and comfort to customers which in turn improves Sales.

Why TechJini ?

• Global Consulting Company
• Innovation in every aspect of Application Development Life cycle
• More than 25 iPhone Apps in the Apple App Store
• Focused and personalized approach towards each Client
• Experience in working with Mobile OEM’s and Fortune 500 companies
• Quality Process – Zero defect delivery
• Flexible Engagement Models
• 100% Delighted Customers
• More than 60% of annual revenues from repeated business
• More than 100% growth YoY