Hotel industry is moving ahead aggressively in terms of marketing by using the power of mobile and smart phones.They are utilizing mobile Apps to provide the convenience factor for their loyal customers to stay ahead in the competition.

Many prominent Hotel Groups like Hilton, IHG, Choice Hotels, Best Western, The Peninsula, Four Seasons and many more are looking at mobile apps as a very strategic initiative to increase customer loyalty. Hilton’s app was downloaded 126, 000 times till date.

Why buzz in mobile Space?

  • 75 million Blackberry users in the world
  • 50 million iPhone users in the world till date and 450,000 iPads sold in 1st week and growing.
  • 172 million Smartphones users in the world with 4% on Android

Smartphones market growing 25% YoY basis

How do we help you to Benefit?

We could develop a customized iPhone or any smart phone app that will initially give your smart phone toting customers basic tools for booking and managing reservations. Expect to find:

  • Search and book hotels
  • GPS functionality to find nearby hotels
  • ability to see hotel photos and facilities
  • custom directions using the iPhone’s GPS
  • click-to-call front desk for each hotel
  • automatic use of any membership Club account information to speed bookings
  • redeem loyalty points for stays
  • view point balances, level, etc…
  • view and cancel upcoming reservations
  • enroll in the program, if you’re not a member
  • customize billing preferences and room/rate preferences
  • Customer could customize his requirements even before arrival into the hotel.
  • see special offers for loyalty members

Why iPhone App for Hotels?

There has been a huge buzz about using latest technologies for marketing. It was facebook, twitter and now the latest is iPhone. iPhone is very handy compared to other technologies and it provides the following benefits with a a very personalized and targeted approach to your customers

  • Brand Elevation
  • Improves Customer loyalty
  • Easy way to promote your promotional offers faster
  • On the go mobility to reserve
  • Improves Customer Satisfaction
  • Improves Revenue at low TCO
  • Real time data for Customers about the latest happenings

Cnet reports that the number of users who will tap into the App store will be at 100 million by 2013. Just imagine the momentum and let’s grab the opportunity with a well build good looking app that helps in your Brand Elevation.

ROI on Smart Phone Apps for Hotels

The main driver behind the increased usage of mobile apps by Hotel customers is ” Convenience”. It is said that many of the customers are booking rooms on the fly. Given below are some stats that could help you i evaluating the ROI quotient for Smart Phone Apps.

  • Mariott Hotels mobile initiative has generated nearly $ 2 million in gross revenuebetween its Aug, 2008 launch and end of the year. Courtesy Ad Age.com
  • Omni Hotels mobile site traffic has grown by 85 % in the past six months and mobile is seeing a conversion rate of 25% said Kerry Kennedy, the hotel’s e-Commerce Director.That means one in every four people who visit the chain’s app end up booking a room.
  • Mr. La Rose of Hilton told that wireless bookings have generated roughly $ 1.4 million dollars in an average 100 day period.
  • Many Hotels have improved ROI of more than 25% per year.
  • Mobile bookings have improved to nearly 85% without any promotions of mobile apps.

By looking at the above stats , we could at least safely consider that it is going to wow the customers and when we get the ROI in 2-3 years it is going to wow the management. As a customer focused industry, we need to bring that convenience and comfort to customers which in turn improves Sales.

Why TechJini ?

  • Global Consulting Company
  • Innovation in every aspect of Application Development Life cycle
  • More than 25 iPhone Apps in the Apple App Store
  • Focused and personalized approach towards each Client
  • Experience in working with Mobile OEM’s and Fortune 500 companies
  • Quality Process – Zero defect delivery
  • Flexible Engagement Models
  • 100% Delighted Customers
  • More than 60% of annual revenues from repeated business
  • More than 100% growth YoY